Motion Graphics / Title Sequence Design

Are You There God?
It's Me, Margaret.

A title sequence, tuned to a different time.

A wood-framed vintage television in a warm 1970s bedroom, surrounded by books, daisies and a glowing lamp

Turn the little power knob, or press Turn Me On.

01 / The Concept

A world that feels familiar.

I wanted the sequence to feel warm and a little nostalgic. A 1970s-inspired palette, decorative type, and familiar everyday imagery reflect the emotions of growing up and figuring out who you are.

Original Margaret moodboard with mustard, brown, orange and blush colors, nostalgic visual references, and decorative title typography — Creative direction / MoodboardView original PDF

02 / Design Frames

Before the movement.

Seven design frames bring the type, imagery, and color together. Select a frame to take a closer look.

Warm suburban sunset with the original decorative red Margaret title compositions — Design frame 01

Soft clouds with the original Gracie Films credit entering at the upper-right edge — Design frame 02

Sunlit clouds with the original Lionsgate credit at the lower-left edge — Design frame 03

Green rotary telephone in warm lamplight with the original Kathy Bates credit — Design frame 04

A boy mowing a sunlit lawn with the original James L. Brooks credit — Design frame 05

Friends gathered in a sunlit bedroom with the original Rachel McAdams credit — Design frame 06

Margaret looking into a mirror with the original Abby Ryder Fortson credit — Design frame 07

View original design frames PDF

03 / Behind the Sequence

Planning the flow.

The storyboard maps out the title and credit sequence before animation. These pages show how I planned the order and composition of the text.

First original storyboard page showing six title and credit compositions, beginning with the Margaret title — Storyboard / Page 01

Second original storyboard page showing the remaining cast, production, book and director credit compositions — Storyboard / Page 02

View original storyboard PDF

Are You There God?It's Me, Margaret.

A world that feels familiar.

Before the movement.

Planning the flow.

Are You There God?
It's Me, Margaret.